Founded on a vision of purity and wellness, Agarwal’s Soft Color has been a trusted name in natural beauty care since 1997. Our journey began with a single goal — to create high-quality herbal hair and skin care products that blend time-tested herbal ingredients with modern science.
Over the years, our product range has grown to include herbal hair colors, nourishing shampoos, gentle baby care, and premium skin care solutions, winning the trust of families across generations. Every product is crafted with care, free from harsh chemicals, and made to deliver visible, long-lasting results — while remaining gentle on skin and hair.
We believe beauty should never come at the cost of health. That’s why we built our entire product philosophy around nature’s finest herbs and essential oils. Whether it’s covering greys with our Herbal Henna Black Hair Color or protecting delicate skin with our well tested formulations.
Every formulation is backed by research and strict quality control, ensuring you enjoy trusted, salon-quality results at home.
“To create a world where natural beauty is celebrated, not compromised — by delivering herbal products that are safe, effective, and affordable for everyone.”
We aspire to be a global leader in herbal beauty care, innovating constantly while staying rooted in herbal and traditional wellness.
Established in 1997, Agarwal Herbal Products was born from a vision to elevate herbal beauty through uncompromising quality, global standards, and the timeless power of nature. Beginning with a signature herbal henna hair color, we seamlessly blended traditional wisdom with advanced expertise to create safe, effective, and sophisticated beauty solutions.
Over the decades, our journey has evolved into a comprehensive range of hair, skin, and baby care products, embraced by discerning customers across the world. Today, Agarwal’s Soft Color is recognized as a trusted name in herbal excellence—loved by millions, recommended by generations, and dedicated to delivering refined, nature-powered beauty with visible results.
“We started Agarwal’s Soft Color with a simple belief — that nature knows best. If we take care of our hair and skin naturally, they will reward us with health and beauty.”
— Rajesh Agarwal & Asha Agarwal, Directors
“To create a world where natural beauty is celebrated, not compromised — by delivering herbal products that are safe, effective, and affordable for everyone.”
We aspire to be a global leader in herbal beauty care, innovating constantly while staying rooted in herbal and traditional wellness.
Our journey wouldn’t be complete without our loyal customers, distributors, and team members who continue to believe in our vision. Over approximately three decades, we’ve built a family of wellness enthusiasm to make our mission natural beauty accessible to all.
Agarwal’s Soft Color — where nature meets care.
The journey began in Kolkata with a bold vision to redefine personal care.
Expanded our first manufacturing unit, ensuring quality at every step.
Launched a range of skincare products loved by millions across India.
Strengthened our global presence, making Agarwal a trusted name worldwide.
Collaborated with inspiring personalities to celebrate natural beauty.
Continuing to innovate with affordable, authentic care — powered by your love!
The journey of luxury perfumery begins
The journey began in Kolkata with a bold vision to redefine personal care.
Expanded our first manufacturing unit, ensuring quality at every step.
Launched a range of skincare products loved by millions across India.
Strengthened our global presence, making Agarwal a trusted name worldwide.
Collaborated with inspiring personalities to celebrate natural beauty.
Continuing to innovate with affordable, authentic care — powered by your love!
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